ABSTRACT
This article analyses and assesses the integration of sustainable consumption and production (SCP) practices in the horticultural production of Kenyan micro-, small-, and medium-sized enterprises (MSMEs) within the framework of the EU Switch Africa Green project ‘Green Horticulture at Lake Naivasha’ (GOALAN) in the Lake Naivasha basin, Kenya. The aim of the study is to understand what facilitates and hinders the uptake of SCP practices. Using qualitative and quantitative data collection methods, this article is based on a case study approach. The study looked into (1) 158 MSMEs (project beneficiaries and non-beneficiaries) regarding their adoption and implementation of SCP practices, as well as their encountered challenges, opportunities, and evidenced outcomes;and (2) five ‘best practice’ case studies from the project beneficiary group. Findings indicate some key factors influencing the decision of MSMEs to adopt and implement SCP practices. These factors encompass access to SCP know-how, the identification of potential benefits, access to specialized and reliable markets, access to finance, and access to infrastructure. Based on the findings, the study suggests that to promote the uptake and long-term implementation of SCP practices by horticultural MSMEs, it is key to build the capacity of MSMEs, improve financial capacity to invest in SCP measures, enhance access to markets through establishing new linkages with buyers and customers, and enable infrastructure.